Five Tips for Sending Your Zine to Zine Reviewers

Good afternoon beautiful zine people.

Today I was thinking about mail (as I do often) and how fortunate I have been to receive utter awesomeness from lovely people around the world. It hasn’t been that long since I received the very first zine sent to me from someone I had no connection with, purely for review purposes.

Receiving that absolutely blew my mind because it was one of those ‘I’m making it doing this thing I love’ moments. Not only that, the person who sent the zine did absolutely everything I could have desired as a zine review to make it easy to identify them (the info I put with each zine review) as well as establish the expectation that the zine was sent for review.

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In turn, that got me thinking about tips for sending your zine to zine reviewers. It’s similar to a tips post I wrote way back when I reviewed books, and people seemed to like it, so away we go.

FiveTips for Sending Your Zine to Zine Reviewers

*Check the website. They’ll often have FAQs or other ‘about’ pages that’ll answer your questions in regards to tastes, formats, genres, and even reviewing style. This is a big one in that it can save everyone a lot of time. You don’t want to send your lit zine to someone who only reviews punk music zine reviews. That sort of thing.

*Include a note. I love included notes just because, but they serve a function as well. (More on what to put in the note to follow.) I like a mystery as much as the next person, but notes are definitely helpful – especially if you don’t have an established relationship with the person you’re sending to. Even if you’ve already chatted through email and they know the zine(s) is coming, still include a note.

*Mention the website. This isn’t as important to me personally now because SeaGreenZines is the only zine-related site I have going, but it used to drive me nuts years ago when I was doing book reviews and posting book promos.

At one point, I had over half a dozen websites that I wrote for, reviewed on, and/or sold advertising space on. People would email me and say, “Here’s my ad. Thanks!” I would have no idea what site they were talking about, and it always added that much more work to my day, made me cranky, and delayed their ad going up.

*Mention how you found them. This is more fun than anything else, but I love it when people mention where they found me. Instagram, the website itself, someone else mentioning me/the site. It’s nice to know but can also be valuable in terms of letting the reviewer know what’s working as far as time investment goes.

*Include your details. I have a business card with all my links and such on it that I toss in with any zine I send to a new person. Even included in the note, this is a good move. Make it easy for people to check out your other internet spaces, and they will.

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